COMPANY
Weight Loss Surgery (WLS) 

DESCRIPTION
Dr. Christou, the co-founder of WLS, is the only surgeon in Canada specializing in bariatric surgery.

BRANDING STRATEGY
HTC created Weight Loss Surgery’s entire identity, including their branding plan, name, image, marketing collateral and website. HTC approached the brand from the perspective that WLS doesn’t only offer weight loss surgical procedures to their patients and prospects, they offer Hope. Hope for a life after morbid obesity with fewer health concerns and more self-esteem– in essence, a brand new start. WLS takes the weight off–literally and figuratively.

WEB STRATEGY
In an online environment where 75% of users admit to judging the credibility of an organization based on the design of its website, HTC designed the WLS site to reflect the full confidence patients can have in the surgical team with an eye towards presenting the wealth of research and information clearly and cleanly. The aim of the site was to create a repository for all the tools required for patients to make informed decisions about their surgical options and present those resources effectively.

IGNITIONWEB MODULES
Administrator Manager, Media Centre, EasyText Editor, Mailing List Manager, News Manager, Library Manager, Document Distribution Manager, FAQ Manager, Gallery Manager, Site Statistics and Search Tools

IGNITIONWEB BACKEND CUSTOMIZATION
Library Manager was customized to allow Success Stories to be displayed with text and/or video to convey testimonials in the patient’s preferred medium. Gallery Manager was modified for easy uploading of “before” and “after” photographs demonstrating successful surgery results.

RESULTS
Weight Loss Surgery is now a comprehensive source of bilingual information for prospects, patients and healthcare professionals. The team receives fewer questions by email and phone, thanks to the detailed FAQ listings. IgnitionWeb freed WLS from webmaster-only site maintenance, allowing a number of team members to easily administer the site, consequently giving them each more time to devote to their patients.