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Products / Content Management / Mailing List Manager
| Mailing List Manager |
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| Create profiled mailing lists for permission-based marketing campaigns and communicate one-on-one with your customer base. |
FEATURES & BENEFITS
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Detailed customer profile information |
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Create and bookmark custom recipient lists |
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MS Excel upload and download functions to import and export bookmarked recipient lists |
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Track and manage bounced emails |
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One-to-one message delivery (no batched emails) |
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Personalize messages with “auto-text” options |
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Create your own custom-branded email templates |
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Use intuitive and powerful WYSIWYG rich-text editing features, HTML code, or upload your own designs |
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Specify send date and time for automated delivery |
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Real-time open and click-through response tracking |
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Archived (previously-sent) emails can be reused to create new messages |
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Advanced filter management to accept, reject or review subscribers |
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Put e-marketing capabilities in your marketers’ hands with a professional email tool created to leverage the power of Web-based communications to increase response rates, decrease campaign timelines and track recipient behaviour, while minimizing the costs and resources required.
All mailings are permission-based with subscription/unsubscription options managed by the recipients themselves. Frequently-used Subscriber profile criteria can be bookmarked to create instant recipient lists at the time of mailing.
Advanced composition options accommodate novice users to Web professionals, and everyone in between. Custom template options give campaigns a distinct or standardized look. Messages may be composed using an intuitive and powerful “What You See is What You Get” (WYSIWYG) rich-text editor, HTML code, or by uploading a compressed archive of Web files. Built-in “auto-text” options allow the message content to be personalized for each recipient.
Detailed real-time message response statistics indicate the number of successful deliveries, and recipient open and click-through rates, reported on an individual recipient basis.
In co-ordination with Membership Manager, Poll Manager and Boutique Manager, create a real-time CRM reporting tool that enables you to capture and track customer data. Use test campaigns or control groups, demographic profiling, customer interests, purchase histories or current order status, in addition to survey responses and profile criteria to identify and target your most profitable audiences.
INTEGRATES WELL WITH:
Membership Manager
News Manager
Library Manager
Document Distribution Manager
Calendar Manager
Careers Manager
Promotions Manager
Boutique Manager
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Mailing List Manager Screenshots
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