Search Engine Optimization – Definitions & Abbreviations
Search Engine Optimization (SEO) is the practice of optimizing a website to improve its ranking and results location by online search engines. SEO is a key component to successful Internet Marketing platforms like IgnitionWeb.
White hat SEO - SEO techniques that are accepted if not encouraged by the search engines.
Blog - From "Web log." A blog is basically a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." A blog can be an effective tool in SEO since it can allow for a lot of new content which is popular with search engines. (Source: www.mitsol.co.za).
Googlebot – Google’s spider. Google is by far the most import search engine.
RSS feed - RSS is an acronym for Rich Site Summary, an XML format for distributing news headlines on the Web, also known as syndication. (Source: www.everything2.com). RSS feed help exchanging headlines (with links!) between sites and this promotes building a site's neighbourhood.
Orphan page – web page that doesn’t contain any hyperlinks
SE – Search Engine
SE spam - Refers to the overuse of SEO techniques and if caught, results in a penalty from the search engines.
SEO – Search Engine Optimization. The term SEM (search engine marketing) is often used with the same meaning although it technically refers to a broader range of website marketing efforts which include paid advertising on the SE results pages.
Spider (Search Engine Spider) – a program that visits websites and collects information about them. The collected information is indexed and used later to serve SE clients with proper search results.
This article was created by High-Touch Communications, creators of IgnitionWeb, the easy-to-use Internet Marketing Platform. If you would like to read more articles like these, please visit www.ignitionweb.com.
Do you have something to add to this article? Have another idea relating to best practices in Web Content and Communication Management? Send an email to press@ignitionweb.com. If selected, we will post your article along with your name on www.ignitionweb.com.
Blog - From "Web log." A blog is basically a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." A blog can be an effective tool in SEO since it can allow for a lot of new content which is popular with search engines. (Source: www.mitsol.co.za).
Googlebot – Google’s spider. Google is by far the most import search engine.
RSS feed - RSS is an acronym for Rich Site Summary, an XML format for distributing news headlines on the Web, also known as syndication. (Source: www.everything2.com). RSS feed help exchanging headlines (with links!) between sites and this promotes building a site's neighbourhood.
Orphan page – web page that doesn’t contain any hyperlinks
SE – Search Engine
SE spam - Refers to the overuse of SEO techniques and if caught, results in a penalty from the search engines.
SEO – Search Engine Optimization. The term SEM (search engine marketing) is often used with the same meaning although it technically refers to a broader range of website marketing efforts which include paid advertising on the SE results pages.
Spider (Search Engine Spider) – a program that visits websites and collects information about them. The collected information is indexed and used later to serve SE clients with proper search results.
This article was created by High-Touch Communications, creators of IgnitionWeb, the easy-to-use Internet Marketing Platform. If you would like to read more articles like these, please visit www.ignitionweb.com.
Do you have something to add to this article? Have another idea relating to best practices in Web Content and Communication Management? Send an email to press@ignitionweb.com. If selected, we will post your article along with your name on www.ignitionweb.com.
