Unisource Green Helps Companies Reduce Carbon Footprint

Launching today, the Unisource Green microsite provides valuable tools for businesses committed to sustainability and environmental initiatives. “We all wanted an Earth Day launch,” says HTC Account Director Freddy Davy, “the site was launched in part to celebrate Unisource receiving the silver award for ‘Most Environmentally Progressive Vendor in Canada’” The Internet marketing initiative, spearheaded by HTC and powered by the IgnitionWeb platform, is the cornerstone of Unisource Canada’s new sustainability campaign.
Unisource Green Microsite

Unisource Canada is the leading distributor of facility supplies and fine paper products across the country, and has partnered with HTC since 2000 to continuously develop innovative Web projects. To facilitate the Unisource Green microsite, HTC customized their existing back-end IgnitionWeb platform to include the groundbreaking new module, Microsite Manager. Using this tool, Administrators can add new microsites whenever they choose to embark on a new online initiative. "Unisource Green is only the beginning," notes Davy. "This is an incredibly powerful tool. It's a whole new direction for IgnitionWeb, and it provides a huge competitive advantage for Unisource, because they can respond nearly instantaneously to their market demands."

Before Microsite Manager, each purpose-built site would need to be individually developed, designed, tested, and launched. "By investing in the development of this module, rather than simply building Unisource Green as a stand-alone site," Davy explains, "Unisource has secured an extremely valuable promotional asset." Multiple microsites will let Unisource better target niche markets and address client needs, as in the case of Unisource Green.

Microsite Manager gives advanced Administrators the ability to create and customize as many page templates as needed, customizing the site design to match campaign collateral, with only minimal Systems Administration required to initiate the launch. They can add or edit new pages in an easy-to-use tree structure, and, when campaigns have run their course, they can deactivate the sites immediately. For sites like Unisource Green that require product listings, Administrators can select segments and categories from their database to display specific products and lines on the front-end.

"Ultimately, what's good for the planet can be good for the bottom line," Davy says, "and it's fitting that Unisource has taken the long view and embraced a future-forward platform to deliver this campaign about securing the future of our resources."

Visit the Unisource Green website at http://www.unisourcegreen.ca or learn more about the evolution of the Unisource website by reading our case study.